{"id":71283,"date":"2021-03-02T18:47:23","date_gmt":"2021-03-02T11:47:23","guid":{"rendered":"https:\/\/www.forestsnews.org\/?p=71283"},"modified":"2025-09-08T11:17:51","modified_gmt":"2025-09-08T04:17:51","slug":"comment-convaincre-les-camerounais-dacheter-du-bois-legal","status":"publish","type":"post","link":"https:\/\/www.forestsnews.org\/fr\/71283\/comment-convaincre-les-camerounais-dacheter-du-bois-legal","title":{"rendered":"Comment convaincre les Camerounais d\u2019acheter du bois l\u00e9gal ?"},"content":{"rendered":"<p>La plupart des Camerounais sont encore peu int\u00e9ress\u00e9s par la l\u00e9galit\u00e9 du bois qu\u2019ils ach\u00e8tent. Sur les <a href=\"https:\/\/www.cifor.org\/publications\/pdf_files\/OccPapers\/OP-59.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">860 mille m\u00e8tres cubes de sciages<\/a> vendus chaque ann\u00e9e sur le march\u00e9 national, <a href=\"https:\/\/www.cifor.org\/knowledge\/publication\/6332\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">75% sont d\u2019origine informelle<\/a>. Les acheteurs priv\u00e9s et les petits entrepreneurs constituent la grande <a href=\"https:\/\/www.cifor.org\/knowledge\/publication\/6332\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">majorit\u00e9<\/a> de consommateurs de bois \u00e0 l\u2019\u00e9chelle nationale, selon des recherches du <a href=\"https:\/\/www.cifor.org\/fr\/a-propos-du-cifor\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Centre de recherche foresti\u00e8re internationale<\/a> (CIFOR).<\/p>\n<p>\u00ab On a souvent l\u2019impression que le gouvernement et les grosses entreprises constituent les plus gros acheteurs de bois sur le march\u00e9 domestique \u00bb, explique Guillaume Lescuyer, expert du CIFOR-CIRAD. \u00ab Cependant ils ne repr\u00e9sentent en fait qu\u2019un faible poids par rapport aux demandes totales des particuliers et des petites entreprises informelles comme les charpentiers, les \u00e9b\u00e9nistes ou les menuisiers \u00bb.<\/p>\n<p>C&rsquo;est pourquoi le changement du comportement de ces consommateurs est devenu une priorit\u00e9 importante pour la promotion du bois l\u00e9gal sur le march\u00e9 int\u00e9rieur.<\/p>\n<p>Un nouvel <a href=\"https:\/\/www.cifor.org\/knowledge\/publication\/7872\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">article<\/a> du CIFOR montre pour la premi\u00e8re fois que les campagnes m\u00e9diatiques peuvent avoir un impact sur les intentions d\u2019achat de bois chez ces particuliers en faveur de la l\u00e9galit\u00e9 du bois. L\u2019\u00e9quipe de recherche a men\u00e9 ces travaux suite \u00e0 la campagne m\u00e9diatique intitul\u00e9e \u00ab <a href=\"https:\/\/www2.cifor.org\/wpsite\/wp-content\/uploads\/essorproject\/PRESENTATION%20AG%20-%20ESSOR%20atelier%20cloture.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Le bois l\u00e9gal, c\u2019est g\u00e9nial<\/a> \u00bb, r\u00e9alis\u00e9e \u00e0 Yaound\u00e9 en 2018 dans le cadre du projet <a href=\"https:\/\/www2.cifor.org\/essor\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Essor des demandes publiques et priv\u00e9es en sciages d\u2019origine l\u00e9gale au Cameroun<\/a>. La campagne comprenait des activit\u00e9s de sensibilisation telles que la diffusion d&rsquo;un spot publicitaire sur les m\u00e9dias sociaux, des \u00e9missions radiophoniques, de la publicit\u00e9 \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision, la distribution de prospectus aux march\u00e9s, l\u2019affiche public, entre autres.<\/p>\n\n<p><strong>L\u2019effet combin\u00e9 de l\u2019altruisme et de la pression sociale<\/strong><\/p>\n<p>Les r\u00e9sultats de l\u2019\u00e9tude montrent que les moyens de communication ont tous eu un impact positif sur les intentions d\u2019achat des consommateurs de bois.<\/p>\n<p>\u00ab Le premier motif qui explique ce changement d\u2019attitude provient de la volont\u00e9 des consommateurs camerounais \u00e0 pr\u00e9server les for\u00eats, lutter contre le changement climatique et garantir le bien-\u00eatre des g\u00e9n\u00e9rations futures \u00bb, explique Bienvenue Belinga, auteur principal de l\u2019\u00e9tude et stagiaire au CIFOR au moment de l\u2019\u00e9tude.<\/p>\n<p>\u00ab La pression sociale per\u00e7ue est la seconde variable influant sur les intentions d\u2019achat des consommateurs. Elle renvoie au comportement des groupes de r\u00e9f\u00e9rence (les autorit\u00e9s, les parents et les amis) vis-\u00e0-vis du bois d\u2019origine l\u00e9gale, et que l\u2019on cherche \u00e0 imiter, \u00e0 reproduire \u00bb, ajoute-t-il.<\/p>\n<p>Dans le cadre de <a href=\"https:\/\/www.euflegt.efi.int\/cameroon\" target=\"_blank\" rel=\"noopener\">l\u2019Accord de Partenariat Volontaire<\/a> (APV) <a href=\"http:\/\/www.euflegt.efi.int\/what-is-flegt\" target=\"_blank\" rel=\"noopener\">du Plan d\u2019action sur l\u2019application des r\u00e9glementations foresti\u00e8res, la gouvernance et les \u00e9changes commerciaux (FLEGT)<\/a> de l\u2019Union europ\u00e9enne, le Cameroun s\u2019est engag\u00e9 \u00e0 exporter le bois et les produits d\u00e9riv\u00e9s d\u2019origine l\u00e9gale. Le m\u00eame engagement avait \u00e9t\u00e9 pris pour le bois destin\u00e9 au march\u00e9 local. D\u00e8s lors, des experts nationaux et internationaux ont entam\u00e9 un plaidoyer pour pousser l\u2019\u00c9tat \u00e0 respecter ses engagements.<\/p>\n<p>Depuis d\u00e9cembre 2020, l\u2019utilisation du bois l\u00e9gal est d\u00e9sormais obligatoire dans la commande publique. Cette d\u00e9cision renforce la \u00ab pression sociale per\u00e7ue \u00bb, selon B. Belinga. \u00ab Rendre obligatoire l\u2019utilisation du bois l\u00e9gal pour les commandes publiques est un signal important tant pour les offreurs que les demandeurs. Cela pourrait inciter les offreurs \u00e0 s\u2019ajuster pour offrir davantage du bois l\u00e9gal et les consommateurs \u00e0 se conformer \u00bb, ajoute-t-il.<\/p>\n\n<p><strong>Un effort de longue haleine <\/strong><\/p>\n<p>Suite \u00e0 l&rsquo;exp\u00e9rience positive de cette premi\u00e8re campagne, le CIFOR entend continuer la sensibilisation du public \u00e0 l\u2019achat du bois d\u2019origine l\u00e9gale.<\/p>\n<p>\u00ab Ce sera un travail de longue haleine, avec plusieurs campagnes de sensibilisation, car il faut beaucoup de temps pour changer une habitude de consommation \u00bb, dit G. Lescuyer. Mais le contexte est porteur en Afrique centrale, o\u00f9 un public grandissant se tourne vers la consommation verte ou les circuits courts d\u2019approvisionnement. La promotion du bois l\u00e9gal aupr\u00e8s du grand public s\u2019inscrit donc dans la m\u00eame dynamique que de tr\u00e8s nombreuses initiatives de soutien aux produits durables \u00e0 destination des consommateurs nationaux.<\/p>\n<p><strong>Cette recherche a \u00e9t\u00e9 possible gr\u00e2ce \u00e0 l&rsquo;aide financi\u00e8re de l\u2019Union europ\u00e9enne, la Su\u00e8de et UK Aid \u00e0 travers le Programme FAO-UE FLEGT. Les opinions qui y sont exprim\u00e9es ne peuvent en aucun cas \u00eatre consid\u00e9r\u00e9es comme refl\u00e9tant la position officielle de l&rsquo;Union europ\u00e9enne.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-71297\" src=\"https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-832x226.jpg\" alt=\"\" width=\"832\" height=\"226\" srcset=\"https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-832x226.jpg 832w, https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-566x154.jpg 566w, https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-768x208.jpg 768w, https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-220x60.jpg 220w, https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-1536x417.jpg 1536w, https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-2048x556.jpg 2048w, https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-610x166.jpg 610w, https:\/\/www.forestsnews.org\/wp-content\/uploads\/2021\/03\/Logo-FAO-EU_FLEGT_FR-672x182.jpg 672w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une campagne m\u00e9diatique influence les intentions d\u2019achat des consommateurs <\/p>\n","protected":false},"author":385,"featured_media":71299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[12044],"tags":[],"language":[2170],"location":[],"tag-bahasa":[],"tag-espanol":[],"tag-francais":[7796,2992,7798,9410,10401],"type-espanol":[],"type-bahasa":[],"type-english":[],"type-francais":[12380],"coauthors":[10150],"class_list":["post-71283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genere-justice-et-permanence-en-el-cargo","language-francais","tag-francais-bois-legal","tag-francais-cameroun","tag-francais-essor","tag-francais-exploitation-forestiere","tag-francais-sciage-artisanal","type-francais-dans-lactualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment convaincre les Camerounais d\u2019acheter du bois l\u00e9gal ? 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